( YOU LIVE IN YOULIEF )
Youlief is the consumer line of PL Story Ltd, a Seoul biotech founded by a Johns Hopkins–trained plastic surgeon. Eight gentle formulas that bring Korean derma care to everyday skin — now shipping across the United States.
![Setup Toner [ CICA RS ]](assets/brand/packshots/setup-toner/01-front.webp)
![Setup Cream [ CICA RS ]](assets/brand/packshots/setup-cream/01-front.webp)
These photos document individual customer experiences. Youlief has not independently verified lighting, camera settings, timing, retouching status, or that product use alone caused the visible differences. They are not a promise of typical or guaranteed results.
![Customer-submitted before photograph associated with Setup Cream [CICA RS]](/assets/stories/setup-cream-01-before.webp)
Before![Customer-submitted after photograph associated with Setup Cream [CICA RS]](/assets/stories/setup-cream-01-after.webp)
AfterVisible blemishes looked less noticeable.
“I used it consistently for almost a year. I felt it played a big role in making my breakouts look much less noticeable. It doesn’t feel greasy, and it became a cream I keep coming back to.”
![Customer-submitted before photograph associated with Setup Toner [CICA RS]](/assets/stories/setup-toner-01-before.webp)
Before![Customer-submitted after photograph associated with Setup Toner [CICA RS]](/assets/stories/setup-toner-01-after.webp)
AfterPores looked less visible and skin looked smoother.
“My sensitive skin felt comfortably hydrated and soothed. I liked the watery texture and how quickly it absorbed.”
Before
AfterSkin tone looked brighter and more even.
“My skin looked softer and more even-toned than I expected. The watery texture also absorbed quickly into my dry skin.”
Videos produced with creators as part of paid campaigns in Korea. Individual experiences; not a promise of typical results.
Youlief is the skincare line of PL Story Ltd, a Korean regenerative-medicine company that engineers artificial soft tissue for reconstructive surgery. A company that studies how skin rebuilds itself learns what skin actually needs — and what it doesn’t.
Since 2018, that knowledge has become Korea’s idea of an easy first derma step: gentle, everyday formulas proven on the country’s toughest beauty shelves.
Read the full story →
A significant share of our revenue funds PL Story Ltd’s medical research, including tissue scaffolds for breast reconstruction after cancer surgery.
The hands that care for your skin help breast cancer survivors bloom again.
The Derma Collection is shipping across the United States now. Join for new arrivals, skincare routines, and member offers.
